I-Harley-Davidson isanda kumemezela uhlelo lwayo olusha lweminyaka emihlanu, i-The Hardwire. Nakuba ezinye iziteshi zezindaba zezithuthuthu zendabuko zazicabanga ukuthi i-Harley-Davidson izozishiya izithuthuthu zikagesi, azizange zisaphazame.
Kunoma ubani oke wagibela isithuthuthu sikagesi se-LiveWire futhi wakhuluma nomphathi we-Harley-Davidson ophethe ukufezwa kwale phrojekthi, kusobala ukuthi i-HD iqhuba izimoto zikagesi ngesivinini esikhulu.
Kodwa-ke, lokhu akuvimbeli abahlaziyi ukuthi bakhathazeke ngezinto ezimbi kakhulu ezenzeka enkundleni, ngoba i-HD ibilokhu igxile ekusebenziseni uhlelo lwangaphakathi lokunciphisa izindleko olubizwa ngokuthi i-Rewire ezinyangeni ezimbalwa ezedlule. Ngokusho kwe-CEO ye-HD uJochen Zeitz, uhlelo lwe-Rewire luzosindisa inkampani imali eyizigidi eziyi-115 zamaRandi ngonyaka.
Ngokuqedwa kohlelo lwe-Rewire, i-HD imemezele uhlelo lwakamuva lwenkampani lweminyaka emihlanu i-The Hardwire.
Lolu hlelo lugxile ezicini eziningana ezibalulekile ezihlose ukwandisa imali engenayo kanye nokutshala imali esikhathini esizayo senkampani, okuhlanganisa nokutshalwa kwezimali minyaka yonke okusukela ku-$190 million kuya ku-$250 million ezithuthuthu ezisebenzisa uphethiloli kanye nezikagesi.
I-HD ihlose ukutshala imali eningi ezithuthuthwini zayo eziyinhloko ezisindayo futhi izosungula nomnyango omusha enkampanini ezinikele ezithuthuthwini zikagesi ezishintshayo.
Ngo-2018 nango-2019, i-Harley-Davidson yasungula izinhlelo okungenani zezinhlobo ezinhlanu zamabhayisikili kagesi anamasondo amabili, kusukela kumabhayisikili kagesi amakhulu kanye namabhayisikili kagesi ahamba ngendlela eyisicaba kuya kuma-moped kagesi kanye nama-trailer kagesi. Umgomo ngaleso sikhathi kwakuwukwethula izimoto zikagesi ezinhlanu ezahlukene ngo-2022, yize ubhubhane lwe-COVID-19 luphazamise kakhulu izinhlelo ze-HD.
Le nkampani isanda kuhlukanisa isigaba samabhayisikili kagesi anencazelo ephezulu njengenkampani entsha entsha, i-Serial 1, esebenza nabanikazi bayo abakhulu bezabelo i-HD.
Ukusungula umnyango ozimele kuzonikeza ukuzimela okugcwele ekuthuthukisweni kwezimoto zikagesi, okuvumela iminyango yebhizinisi ukuthi isebenze ngendlela esheshayo nesheshayo njengezinkampani ezintsha zobuchwepheshe, ngenkathi isebenzisa ukwesekwa, ubuchwepheshe kanye nokuqondisa kwenhlangano ebanzi ukuze kufezwe. I-Innovative cross pollination ihilelekile ekuthuthukisweni kukagesi kwemikhiqizo yokushisa.
Uhlelo lwesu lweminyaka emihlanu lukaHardwire luhlanganisa nokuhlinzeka ngezikhuthazo zokulingana kwabasebenzi be-HD abangaphezu kuka-4,500 (kufaka phakathi abasebenzi basefektri abasebenza ngehora). Ulwazi oluningiliziwe mayelana nesibonelelo sokulingana alukanikezwa.
Nakuba ungakholwa ukuthi amaqhawe amaningi ekhibhodi, uHarley-Davidson akazange afihle ikhanda lakhe esihlabathini. Ngisho noma kungekuhle kakhulu, inkampani isakwazi ukubona umbhalo odongeni.
Izinkinga zezimali ze-HD ziyaqhubeka nokuphazamisa inkampani, okuhlanganisa nesimemezelo sakamuva sokwehla kwemali engenayo ngo-32% unyaka nonyaka kwikota yesine ka-2020.
Cishe ngonyaka odlule, i-HD yaqoka uJochen Zeitz njengomongameli obambele kanye nesikhulu esiphezulu, futhi yaqoka ngokusemthethweni lesi sikhundla ezinyangeni ezimbalwa kamuva.
Lo mnikazi womkhiqizo ozalelwe eJalimane unguMphathi Omkhulu wokuqala ongeyena owase-US emlandweni wenkampani weminyaka eyi-100. Impumelelo yakhe yangaphambilini ihlanganisa ukusindisa umkhiqizo wezingubo zezemidlalo zePuma owawunezinkinga ngawo-1990. UJochen ubelokhu engumpetha wemikhuba yebhizinisi esimeme ngokwemvelo nangokwenhlalo, futhi ubelokhu engumsekeli wokuthuthukiswa kwezimoto zikagesi zeHarley-Davidson.
Ngokugxila emandleni ayisisekelo ezithuthuthu ze-HD ezisindayo kanye nokutshala imali ekuthuthukisweni kwezithuthuthu zikagesi, inkampani cishe izobeka isisekelo esiqinile esikhathini esizayo esiseduze nesikude.
Ngingumshayeli we-EV, ngakho-ke izindaba zokuthi i-HD igxile ebhayisikilini layo elisindayo azingisizanga ngalutho. Kodwa futhi ngingumuntu ocabanga ukuthi izinto zinjalo, futhi ngiyazi ukuthi inkampani okwamanje ithengisa amabhayisikili kaphethiloli amaningi kunamabhayisikili kagesi. Ngakho-ke uma ama-HDTV edinga ukuphinda kabili ukutshalwa kwezimali kwawo kumathoyizi amakhulu anomsindo, acwebezelayo, futhi ngesikhathi esifanayo atshale imali ezimotweni zikagesi, akunandaba kimi. Ngiyakwamukela ngoba ngikubona njengendlela engcono kakhulu yokuqinisekisa ukuthi amavidiyo e-HD angasinda ukuze aqedele ukuqala kwawo nge-LiveWire.
Ukholwe noma ungakholwa, i-Harley-Davidson isengomunye wabakhiqizi bezithuthuthu bendabuko abathuthuke kakhulu emhlabeni emkhakheni wezimoto zikagesi. Iningi lezithuthuthu zikagesi emakethe namuhla livela ezinhlanganweni ezisafufusa eziqondene nezimoto zikagesi, njenge-Zero (yize ngingaqiniseki ukuthi i-Zero ingabizwa ngokuthi i-start-up futhi?), okwenza i-HD ibe ngomunye wabakhiqizi abambalwa bendabuko abangena kumdlalo i-One.
I-HD ithi i-LiveWire yayo iyisithuthuthu sikagesi esithengiswa kakhulu e-United States, futhi izinombolo zibonakala zisisekela.
Inzuzo yezithuthuthu zikagesi isalokhu iyinto enzima, okuchaza ukuthi kungani abakhiqizi abaningi bendabuko bema. Kodwa-ke, uma i-HD ingenza umkhumbi uhambe kahle futhi uqhubeke nokuhola emkhakheni we-EV, khona-ke inkampani izoba ngumholi embonini yezithuthuthu zikagesi.
UMicah Toll ungumthandi wezimoto zikagesi, isazi sebhethri, kanye nombhali wencwadi ethengiswa kakhulu e-Amazon ethi DIY Lithium Battery, DIY Solar, kanye ne-Ultimate DIY Electric Bike Guide.