EBoulder, eColorado (Brain) – Ngohlelo lukaNovemba, sibuze amalungu ephaneli lochwepheshe embonini yokuthengisa: “Ngenxa ye-COVID-19, yiziphi izinguquko zesikhathi eside enizenzile ebhizinisini lenkampani?”
Ngenxa yalolu bhubhane, isisekelo samakhasimende ethu sandile, kusukela eningini labagibeli abanzima bansuku zonke kanye nabagibeli kuya kubantu abaningi abanentshisekelo ngamabhayisikili. Sibona abasafufusa noma abagibeli abaningi behlanganyela kulo mdlalo ukuze kwandiswe isikhathi semidlalo yangaphandle. Sivulekile izinsuku ezimbili ngesonto kunezitolo zabancintisana nathi, okuholele ekuvakasheleni abagibeli abasha kanye namakhasimende ahlukahlukene. Ngenxa yalokhu kukhula, ngisanda kuvula indawo yesibili eduze kwemizila ethile yamabhayisikili asezintabeni. Isivele inamakhasimende amaningi! Ngaphezu kwalokho, ukuthengisa kwethu ku-inthanethi kuyaqhubeka nokukhula.
Umphathi wami ulungise ngokuphelele ukuthengiswa kwezimpahla zethu ngodonga olusha olunezinti, futhi lokhu kuthuthukiswa kwandisa ukuthengiswa futhi kwandisa izinga lokuguqulwa kwemali ekuthengweni kwempahla. Ngenxa yokwanda kwesidingo se-COVID-19, sigcine inani elikhulu lamabhayisikili, izingxenye kanye nezesekeli ukuze imikhiqizo itholakale kuzo zombili izindawo futhi ihlangabezane nesidingo. Sigxila ekunciphiseni ama-SKU anezinombolo eziphezulu zempahla, ngaleyo ndlela sisheshise ukuthenga futhi sithuthukise ukusebenza kahle kokuthenga ngobuningi.
Ekuqaleni konyaka, sengeze ipulatifomu yokuthengisa eku-inthanethi kuwebhusayithi yethu ukuze samukele amakhasimende athanda ukuthenga emakhaya ngenxa yobhubhane noma inketho elula yokuthenga mathupha. Asinazo ezinye izinhlelo zokwenza izinguquko ezinkulu kumodeli yethu yebhizinisi.
Ngonyaka odlule, ushintsho olukhulu kakhulu kumakhasimende ethu ukwanda okukhulu kwabashayeli abasanda kuzalwa nabasanda kuzalwa. Iningi lala makhasimende amasha yimindeni enezingane zesikole, kodwa futhi kukhona imibhangqwana esemisha, izisebenzi zasehhovisi eziseminyakeni ephakathi, abafundi basekolishi kanye nabathathe umhlalaphansi manje abasebenza emakhaya.
Ngesikhathi sobhubhane, isidingo samabhayisikili, izingxenye kanye nezesekeli sikhuphuke kakhulu, okuhlanganisa iphothifoliyo yethu yemikhiqizo ezinzile ngokusekelwe ekudingweni kwamakhasimende - okungenani isikhathi sokulethwa! Njengoba isitokwe siqhubeka sitholakala, sihlela ukuphinda sigcwalise iningi lemikhiqizo efanayo nangaphambi kobhubhane.
Enye yezinguquko esizozenza kumodeli yethu yebhizinisi ukuqhubeka nokuhlinzeka amakhasimende ngezinto ezisebenziseka kalula eziku-inthanethi, njengokubhukha isitolo ukuze sithathe izimpahla, noma isevisi yokubhukha ukuze sithathe mahhala ekhaya, kodwa - ngoba singathola imikhiqizo - Azikho izinguquko ezinkulu ezizokwenziwa kulokhu. Ngenxa ye-COVID-19, isisekelo samakhasimende ethu asikashintshi, kodwa njengoba abantu abaningi behlola izitolo zamabhayisikili ezingaphandle kwebanga elijwayelekile ukuze bathole amabhayisikili, isisekelo samakhasimende sawo sikhulile.
Ngaphambi kokukhiya, sihlola izindlela zokwengeza eminye imigqa yemikhiqizo esitolo. Kodwa-ke, ngemuva kwalesi sikhathi sonyaka, sicabanga ukuthi kuyindlela engcono ukugxila emikhiqizweni ethile ekhethekile kanye nabaphakeli esinobudlelwano besikhathi eside nabo, nokubeka isisekelo esiqinile sanoma yikuphi ukukhula okungenzeka. Ukuphishekela ukuthengisa kuyakhanga, kodwa sifuna ukuqinisekisa ukuthi siyaqhubeka nokunikeza inani.
Ngenxa ye-COVID-19, sinamaqembu amakhasimende amaningi, amaningi awo asanda kuqala ukugibela amabhayisikili, ngakho umsebenzi wethu ubulokhu uwukufundisa amakhasimende ethu ukuthi agibele kanjani, ukuthi amagiya afanele ukufakwa, ukuthi angasetha kanjani ukuphakama kwesihlalo okufanele, njll. Ngenxa ye-COVID, sinciphise okwesikhashana ukugibela amaqembu ngoba ngokuvamile kudonsela abantu abangu-40-125, futhi imithetho yethu yezempilo yendawo iyakwenqabela lokhu. Siphinde sihlele ubusuku obukhethekile, njengobusuku bamaqembu kanye nezikhulumi zezivakashi, kuze kube yilapho konke kubuyela esimeni esijwayelekile (uma kukhona).
Izindawo zethu ezimbili bezilokhu zinenhlanganisela enhle yamakhasimende kuzo zonke izinhlobo zokugibela amabhayisikili, kodwa nge-COVID, ingxenye ye-MTB ibilokhu iyisigaba esikhula ngokushesha. Abathengi bethu abaseminyakeni ephakathi babuya ukuzothenga amathayi, izigqoko zokuzivikela, amagilavu, njll. Lokhu kungenza ngikholwe ukuthi bathanda ukugibela amabhayisikili. Eminyakeni emibili edlule, i-Giant yalungisa kabusha isitolo sethu futhi sisabukeka kahle namanje, ngakho ngeke senze noma yiziphi izinguquko endaweni eyinhloko. Sihlela ukwenza izinguquko ezithile zobuhle esitolo esisha se-e-bike ukuze sibukeke njengesitolo sethu esikhona futhi sengeze uphawu kubaphakeli bethu abakhulu.
Kusukela ku-COVID-19, isisekelo samakhasimende ami sishintshile, ikakhulukazi ngenxa yokwengezwa kwabashayeli abaningi abasha abafuna imishini yobungcweti okokuqala. Ngibone nokwanda kwenani labagibeli abafika ngezikhathi ezithile noma abangafiki njalo. Inkinga yentshisekelo ekhulayo isixazululiwe futhi ukulahlwa kwempahla kuvunyelwe. Ukuntuleka kokutholakala kuyinselele enkulu, eyehlise ijubane lapho abantu abaningi bafuna ukuhlanganisa khona ngokuqondile, isibonelo, kusuka ku-hybrid yezinyanga eziyi-6 kuya kubhayisikili lomgwaqo. Njengamanje, imisebenzi yesitolo izokhawulelwa yimithetho yendawo, futhi impahla izolungiswa ngokusekelwe kumabhayisikili a-odiwe kanye nolwazi lwakamuva olunikezwe umenzi. Kusukela ekuqaleni kobhubhane, ngenze izinguquko eziningi zokuthobela imithetho ye-COVID, futhi lezi zinguquko zizohlala zingashintshi esikhathini esizayo esibonakalayo.
Ngenxa ye-COVID-19, senze izinguquko ezinkulu kubasebenzi: ngenxa yomsebenzi omkhulu kanye nokukhula kwebhizinisi, sengeze abasebenzi bokuthengisa besikhathi esigcwele kanye nabasebenza ngobuchwepheshe besikhathi esigcwele. Sihlela futhi ukwengeza abasebenzi ababili besikhathi esithile ekupheleni kwebusika nasekuqaleni kwentwasahlobo. Olunye ushintsho ukuthi sihlela ukunikeza amakhasimende amasha ukuhlanganyela okwengeziwe. Sizohlela imisebenzi eminingi "yabagibeli abasha" ebusika ukuze sifundise abantu ukuthi bangalungisa kanjani amafulethi nokuthi bangagibela kanjani amabhayisikili. Siyajabula ukubona ukuthi i-COVID iguqule amakhasimende ethu aba abantu abajabule kakhulu, abajabule kakhulu, nabajabule kakhulu abakulungele ukufunda ukugibela ibhayisikili nokuzijabulisa. Bambalwa kakhulu abagibeli bamabhayisikili abakhathele.
Sikhungathekile “ngobambiswano” lwabaphakeli, futhi uhlu lwabaphakeli esitolo sethu luzobukeka luhluke ngendlela emangalisayo ngo-2021. Abaphakeli bethu abakhona badinga ukuthi sigcwalise imibandela yokuqeda isivumelwano somsabalalisi, kungakhathaliseki ukuthi banekhono lokuletha izimpahla ngokugcwele. Osayizi abahlukene benza kube umgwaqo oya ohlangothini olulodwa. Singathengisa amabhayisikili amaningi amancane kakhulu!
Sibonile ukuthi uku-oda ku-inthanethi kanye nokuqoqwa kwezitolo okwaqala ngesikhathi sobhubhane sekudumile ngempela, ngakho-ke sihlela ukuqhubeka, futhi sisebenza kanzima ukwenza ukuxhumana kube lula. Ngokufanayo, izifundo zethu zasesitolo zishintshele ezifundweni eziku-inthanethi. Ngokwesiko, isisekelo samakhasimende ethu sasiwumjikelezo "wokuzijabulisa othakazelisayo" ngaphambi kwe-COVID, kodwa sande safaka abagibeli abaningi abahamba ngezinyawo. Sicabanga ukushintsha usayizi wezinkambo ezincane zasebusuku ukuze sizenze ziphephe ngamaqembu amancane.
Ngenxa ye-COVID-19, isisekelo samakhasimende ethu sesihluke kakhulu cishe kuzo zonke izici. Sitshala imali kuwebhusayithi yethu ukuze kube lula ukuyisebenzisa futhi kufundise futhi kukhanyisele amakhasimende ethu. Sizogxila nasekuhlinzekeni laba bathengi bamabhayisikili abasha ngezingxenye nezesekeli abazidingayo. Sekukonke, sizama ukuthola ukuthi singasungula kanjani ukuxhumana komuntu siqu ezweni elikude nomphakathi. Isibonelo, ukugibela emigwaqweni emikhulu kungase kungabi semenyu okwesikhashana, kodwa abagibeli bamabhayisikili ezintaba abambalwa abade bangasebenza. Ngifuna ukufingqa, ibhizinisi lethu lezempilo lisheshisa izenzo ebesilokhu sifuna ukuzithatha. Masingakhohlwa ukuthi imboni yamabhayisikili inenhlanhla kangakanani ezikhathini ezinzima kubantu abaningi.
Uma sibheka izinhlobo zemikhiqizo ethengiswayo, kusobala ukuthi amakhasimende amaningi ayawayeka amabhayisikili amadala. Iningi lamakhasimende ethu amasha yimindeni kanye nabahamba ngamabhayisikili okokuqala. Sithengisa amabhayisikili amaningi amakhulu e-BMX kumadoda aneminyaka engama-30 nama-40 afuna ukugibela nezingane zawo. Sithola izinto eziningi ezidingekayo, kodwa asikashintshi imikhiqizo yethu kakhulu. Iningi lemikhiqizo esiyinikezayo lisasekelwe ekudingweni kwabathengi kanye nemikhawulo yochungechunge lokuhlinzekwa.
Izitolo zethu ezithengisa izinto ezithengiswayo zisebenzisa izindlela zokuvikela abantu abaningi ekusebenziseni imikhiqizo yethu. Kuye kwenziwa izinguquko eziningi zomsebenzisi kanye ne-interface esitolo sethu esiku-inthanethi, futhi kunezinye izinketho zokuthumela. Ngemva kwezehlakalo, siyaqhubeka nokuqasha abantu abasha ukuze bahambisane nokukhula kokuthenga ku-inthanethi. Sisaqhubeka nokuthenga endaweni, kodwa siyajabula ukusingatha imicimbi yamabhayisikili aku-inthanethi ngokusebenzisa izinkundla zokuxhumana kanye namapulatifomu afana neStrava neZwift.