Boulder, Colorado (Brain) - Odabeni lukaNovemba, sibuze amalungu ephaneli yochwepheshe bemboni yokudayisa: "Ngenxa ye-COVID-19, yiziphi izinguquko zesikhathi eside ozenzile ebhizinisini lenkampani?"
Ngenxa yalolu bhubhane, isisekelo samakhasimende ethu siye sakhula, kusukela kuningi labagibeli abaqinile bansuku zonke nabagibeli kuya kubantu abengeziwe abathanda amabhayisikili.Sibona izimfundamakhwela eziningi noma abagibeli bebamba iqhaza kulo mdlalo ukukhulisa isikhathi semidlalo yangaphandle.Sivula izinsuku ezimbili ngesonto kunezitolo esiqhudelana nazo, osekuholele ekutheni kuhanjelwe abagibeli abasha kanye namakhasimende ahlukene.Ngenxa yalokhu kukhula, ngisanda kuvula indawo yesibili eduze kwemizila yamabhayisikili asezintabeni.Isivele inamakhasimende amaningi!Ngaphezu kwalokho, ukuthengisa kwethu ku-inthanethi kuyaqhubeka nokukhula.
Umphathi wami ukulungise kabusha ngokuphelele ukuthengiswa kwethu okuthengiswayo ngezindonga ezintsha ezinamapulangwe, futhi lokhu kuthuthukiswa kukhuphula ukuthengisa futhi kukhuphula izinga lokuguqulwa kwemali ekuthengeni impahla.Ngenxa yokwanda kwesidingo se-COVID-19, sigcine inani elikhulu lamabhayisikili, izingxenye kanye nezinsiza ukwenza imikhiqizo itholakale kuzo zombili izindawo futhi ihlangabezane nesidingo.Sigxila ekwehliseni ama-SKU anezinombolo eziphezulu ze-inventory, ngaleyo ndlela sisheshisa ukuthenga futhi sithuthukise ukusebenza kahle kokuthengwa kwempahla yonke.
Ngasekuqaleni kwalo nyaka, sengeze inkundla yokuthengisa eku-inthanethi kuwebhusayithi yethu ukuze yamukele amakhasimende akhetha ukuthenga ekhaya ngenxa yezifo eziwubhadane noma inketho elula yokuthenga mathupha.Asinazo ezinye izinhlelo zokwenza izinguquko ezinkulu kumodeli yethu yebhizinisi.
Onyakeni odlule, ushintsho olukhulu kumakhasimende ethu ukwanda okukhulu kwabashayeli abasanda kuzalwa nabazalwa kabusha.Iningi lala makhasimende amasha yimindeni enezingane ezifunda isikole, kodwa kukhona nabashadikazi abasebasha, izisebenzi zasehhovisi ezineminyaka ephakathi nendawo, abafundi basekolishi nabathathe umhlalaphansi manje abasebenzela emakhaya.
Phakathi nalolu bhubhane, isidingo samabhayisikili, izingxenye kanye nezinsiza siye sakhula, sihlanganisa futhi iphothifoliyo yethu yomkhiqizo ozinzile ngokusekelwe esidingweni samakhasimende-okungenani ngesikhathi sokuhlinzekwa!Njengoba uhlu lwamagama luqhubeka nokutholakala, sihlela ukuphinda sithenge imikhiqizo efanayo nangaphambi kwalolu bhubhane.
Enye yezinguquko esizozenza kumodeli yethu yebhizinisi ukuqhubeka sinikeza amakhasimende izinto eziwusizo ezengeziwe ze-inthanethi, njengokubhukha isitolo ukuze athathe izimpahla, noma isevisi yokubhukha ukuze uzilande mahhala ekhaya, kodwa - ngoba singathola imikhiqizo. – thina Azikho izinguquko ezinkulu ezizokwenziwa kulokhu.Ngenxa ye-COVID-19, isisekelo samakhasimende ethu asishintshile, kodwa njengoba abantu abaningi ngokwengeziwe behlola izitolo zamabhayisikili ngaphandle kwebanga elivamile ukuze bathole amabhayisikili, inani lamakhasimende alo liye landa.
Ngaphambi kokukhiya, sihlola izindlela zokwengeza imigqa eminingi yomkhiqizo esitolo.Nokho, ngemva kwale sizini, sicabanga ukuthi kuyisu elingcono ukugxila emikhiqizweni ethile ekhethekile nabahlinzeki esinobudlelwano besikhathi eside nabo, nokubeka isisekelo esiqinile sanoma yikuphi ukukhula okungaba khona.Ukuphishekela ukuthengisa kuyalinga, kodwa sifuna ukwenza isiqiniseko sokuthi siyaqhubeka nokuhlinzeka ngenani.
Ngenxa ye-COVID-19, sinamaqembu amakhasimende engeziwe, amaningi awo asanda kuqalisa ukugibela amabhayisikili, ngakho umsebenzi wethu ubulokhu kuwukufundisa amakhasimende ethu ukugibela, ukuthi imaphi amagiya okufanele afakwe, indlela yokusetha ubude obufanele bezihlalo, njll.Ngenxa ye-COVID, sehlise okwesikhashana ukugibela kweqembu ngoba ngokuvamile aheha abantu abangu-40-125, futhi imithetho yethu yezempilo yasendaweni iyakwenqabela lokhu.Siphinde sihlele ubusuku obukhethekile, obufana nobusuku beqembu nezikhulumi zezivakashi, kuze kube yilapho yonke into ibuyela kokujwayelekile (uma ikhona).
Izindawo zethu ezimbili bezilokhu zinengxube enhle yamakhasimende kuzo zonke izinhlobo zamabhayisikili, kodwa nge-COVID, ingxenye ye-MTB ibilokhu iyingxenye ekhula ngokushesha kakhulu.Abathengi bethu abaseminyakeni ephakathi bayabuya bazothenga amathayi, izigqoko zokuzivikela, amagilavu, njll. Lokhu kungenza ngikholelwe ukuthi bathanda ukugibela amabhayisikili.Eminyakeni emibili edlule, u-Giant walungisa kabusha isitolo sethu futhi sisabukeka sisihle manje, ngakho-ke ngeke senze izinguquko endaweni eyinhloko.Sihlela ukwenza izinguquko ezithile zezimonyo esitolo esisha se-e-bike ukuze sisenze sibukeke njengesitolo sethu esikhona kanye nokwengeza umkhiqizo kubahlinzeki bethu abakhulu.
Kusukela ku-COVID-19, isisekelo samakhasimende ami sishintshile, ikakhulukazi ngenxa yokwengezwa kwabashayeli abaningi abasha abafuna imishini yobungcweti okokuqala ngqa.Ngibone futhi ukwanda kwenani labagibeli abafika ngezikhathi ezithile noma abangavamile.Inkinga yokukhuphuka kwenzalo isixazululiwe futhi ukuchithwa kwempahla kuvunyelwe.Ukuntuleka kokutholakala kuyinselele enkulu, eye yanciphisa isivinini lapho abantu abaningi bafuna ukuhlanganisa ngokuqondile, isibonelo, kusukela ku-hybrid enezinyanga ezingu-6 kuya kubhayisikili lomgwaqo.Okwamanje, imisebenzi yasesitolo izokhawulelwa yimithetho yendawo, futhi i-inventory izolungiswa ngokusekelwe kumabhayisikili a-odwe kanye nolwazi lwakamuva olunikezwa umenzi.Kusukela ekuqaleni kwalolu bhubhane, ngenze izinguquko eziningi zokuthobela umthetho ku-COVID, futhi lezi zinguquko zizohlala zingashintshile esikhathini esizayo esibonakalayo.
Ngenxa ye-COVID-19, senze izinguquko ezinkulu kubasebenzi: ngenxa yomthwalo omkhulu womsebenzi nokukhula kwebhizinisi, sengeze izisebenzi zesikhathi esigcwele ezithengisayo kanye noomakhenika besikhathi esigcwele.Sihlela nokwengeza abasebenzi ababili betoho ngasekupheleni kobusika nasekuqaleni kwentwasahlobo.Olunye ushintsho ukuthi sihlela ukunikeza amakhasimende amasha ukubamba iqhaza okwengeziwe.Sizohlela eminye imisebenzi “yabagibeli abasha” ebusika ukuze sifundise abantu ukulungisa amafulethi kanye nokugibela amabhayisikili.Siyajabula ukubona ukuthi i-COVID isiphendule amakhasimende ethu abantu abajabule, abajabule kakhulu nabajabule kakhudlwana abakulungele ukufunda ukugibela ibhayisikili futhi bazijabulise.Bambalwa kakhulu abagibeli bamabhayisikili abakhathele.
Sikhungathekile "ngobambiswano" lwabahlinzeki, futhi uhlelo esitolo sethu luzobukeka luhluke ngokumangalisayo ngo-2021. Abahlinzeki bethu abakhona bafuna ukuthi sigcwalise imibandela yokunqanyulwa kwesivumelwano sokusabalalisa, kungakhathaliseki ukuthi banamandla okuletha izimpahla. ngokugcwele.Osayizi abahlukene bayenza ibe indlela eyodwa.Singathengisa kuphela amabhayisikili amancane kakhulu!
Sibonile ukuthi uku-oda ku-inthanethi kanye nokuthathwa kwesitolo okungokoqobo okuqale ngesikhathi sodlame sekudume ngempela, ngakho-ke sihlela ukuqhubeka, futhi sisebenza kanzima ukwenza ukusebenzisana kube lula.Ngokufanayo, izifundo zethu zasesitolo zishintshele ezifundweni eziku-inthanethi.Ngokwesiko, isisekelo samakhasimende ethu “kwakuwumjikelezo wokufuna ukwazi” ngaphambi kwe-COVID, kodwa siye sakhula ukuze sifake nabagibeli abengeziwe abahamba ngezinyawo.Sicabanga ukushintsha usayizi wokuvakasha okuncane ebusuku ukuze sikwenze kuphephe ngamaqembu amancane.
Ngenxa ye-COVID-19, isisekelo samakhasimende ethu sesihluke kakhulu kuzo zonke izici.Sitshala kuwebhusayithi yethu ukwenza kube lula ukuyisebenzisa futhi ifundise futhi ikhanyisele amakhasimende ethu.Sizophinde sigxile ekuhlinzekeni laba bathengi abasha bamabhayisikili izingxenye nezinsiza abazidingayo.Sekukonke, sizama ukuthola ukuthi singalusungula kanjani ukuxhumana komuntu siqu emhlabeni oqhelelene nomphakathi.Isibonelo, ukugibela emigwaqweni emikhulu kungase kungabi kumenyu okwesikhashana, kodwa abambalwa abagibeli bamabhayisikili ahamba amabanga amade bangasebenza.Ngifuna ukufingqa, ibhizinisi lethu lezempilo lisheshisa izenzo ebesilokhu sifuna ukuzithatha.Singakhohlwa ukuthi imboni yamabhayisikili inenhlanhla kangakanani ezikhathini ezinzima kubantu abaningi.
Uma sibheka izinhlobo zemikhiqizo edayisiwe, kusobala ukuthi amakhasimende amaningi ayawayeka amabhayisikili amadala.Iningi lamakhasimende ethu amasha yimindeni kanye nabahamba ngamabhayisikili okokuqala ngqa.Sidayisa amabhayisikili amaningi e-BMX amakhulu emadodeni aneminyaka engu-30 no-40s afuna ukugibela nezingane zawo.Sithola i-inventory eyengeziwe, kodwa asikashintshi kakhulu imikhiqizo yethu.Iningi lemikhiqizo esiyihlinzekayo isasekelwe esimisweni sabathengi kanye nezingqinamba ze-supply chain.
Izitolo zethu zezitini nodaka zisebenzisa izindlela ze-concierge ukuvimbela abantu abaningi ekusebenziseni imikhiqizo yethu.Okuhlangenwe nakho okuningi komsebenzisi nezinguquko ze-interface zenziwe esitolo sethu se-inthanethi, futhi ezinye izinketho zokuthumela zengeziwe.Ngasemuva, siyaqhubeka nokuqasha abantu abasha ukuze bahambisane nokukhula kokuthenga ku-inthanethi.Sisabambe imicimbi yokuthenga esizeni, kodwa siyajabula ukusingatha imicimbi yamabhayisikili eku-inthanethi ngezinkundla zokuxhumana nezinkundla ezifana neStrava neZwift.