Imakethe yamabhayisikili yaseMelika ibuswa yimikhiqizo emine emikhulu, engiyibiza ngokuthi emine ephezulu: iTrek, iSpecialized, iGiant kanye neCannondale, ngokulandelana kobukhulu. Ndawonye, ​​le mikhiqizo ivela ezitolo zamabhayisikili ezingaphezu kwengxenye e-United States, futhi ingabala isabelo esikhulu kunazo zonke sokuthengiswa kwamabhayisikili amasha ezweni.
Njengoba ngishilo kulesi sikhala ngaphambili, inselele enkulu kakhulu yelungu ngalinye le-Quadumvirate ukuzihlukanisa namanye amalungu amathathu. Ezigabeni ezivuthiwe njengamabhayisikili, inzuzo yezobuchwepheshe ihamba kancane kancane, okwenza izitolo zokuthengisa zibe yinhloso eyinhloko yokwehlukanisa. (Bheka umbhalo waphansi: Ingabe isitolo esiphethwe ngumthengisi siyisitolo samabhayisikili "sangempela"?)
Kodwa uma abathengisi bamabhayisikili abazimele benengqondo, bazimele. Emzabalazweni wokulawulwa komkhiqizo esitolo, okuwukuphela kwendlela abahlinzeki yokulawula isitokwe semikhiqizo yabo, ukuboniswa, kanye nokuthengiswa ukuqinisa ukulawula kwabo indawo yokuthengisa uqobo.
Ngawo-2000, lokhu kwaholela ekuthuthukisweni kwezitolo zomqondo, indawo yokuthengisa enikezelwe kakhulu kumkhiqizo owodwa. Ukuze bathole indawo yaphansi kanye nokulawula izinto ezifana nemibukiso, izimpawu kanye nezinto ezisetshenziswayo, abahlinzeki banikeza abathengisi ukwesekwa kwezezimali kanye nokufinyelela ezinsizeni zokumaketha zangaphakathi.
Kusukela maphakathi nawo-2000, i-Trek, i-Specialized, kanye ne-Giant bezilokhu zihilelekile embonini yokuthengisa e-United States nasemhlabeni jikelele. Kodwa kusukela cishe ngo-2015, njengoba isizukulwane sabathengisi esavela ngesikhathi sokuchuma kwamabhayisikili kanye nenkathi yamabhayisikili asezintabeni sisondela eminyakeni yabo yokuthatha umhlalaphansi, i-Trek ibilokhu iwukuphishekela kakhulu ubunikazi.
Ngokuthakazelisayo, ilungu ngalinye le-Quadumvirate lilandela amasu ahlukene emdlalweni wobunikazi bokuthengisa. Ngixhumane nabaphathi babadlali abane abaphambili ukuze ngithole imibono kanye nokuhlaziywa.
"Ekuthengiseni, sikholelwa ukuthi ukuba nekusasa eliqhakazile kuyibhizinisi elihle kakhulu. Sekuyisikhathi eside sizibophezele ekutshaleni imali empumelelweni yabathengisi bethu, futhi ulwazi lwethu lokuthengisa lusisize sandise futhi sathuthukisa le mizamo."
Lena inkulumo ka-Eric Bjorling, uMqondisi Wokumaketha Komkhiqizo kanye Nobudlelwano Bomphakathi eTrek. KuTrek, isitolo samabhayisikili esiphethwe yinkampani siyingxenye nje yesu elikhulu elingenamthungo lokufeza impumelelo yokuthengisa iyonke.
Ngikhulume noRoger Ray Bird, owayengumqondisi wesitolo sikaTrek sokuthengisa nokuklama kusukela ekupheleni kuka-2004 kuya ku-2015, ngalolu daba.
“Ngeke sakhe yonke inethiwekhi yezitolo zenkampani njengoba senza manje,” ungitshele.
UBird uqhube wathi, “UJohn Burke wayelokhu ethi sifuna abathengisi abazimele esikhundleni sethu baphathe izitolo ezimakethe zabo ngoba bangenza kangcono kunathi. (Kodwa kamuva) waphendukela ekubeni ngumnikazi ogcwele ngoba wayefuna ulwazi lomkhiqizo oluqhubekayo, ulwazi lwamakhasimende, ulwazi lomkhiqizo, kanye nohlu oluphelele lwemikhiqizo etholakalayo kubathengi ezitolo ezahlukahlukene.”
Isiphetho esingenakugwenywa ukuthi iTrek okwamanje iphethe uchungechunge olukhulu kunawo wonke lwamabhayisikili e-United States, uma kungelona uchungechunge olukhulu kunawo wonke emlandweni walo mkhakha.
Uma sikhuluma ngezitolo ezahlukene, zingaki izitolo iTrek enazo njengamanje? Ngibuze lo mbuzo ku-Eric Bjorling.
“Kufana nje nolwazi lwethu lokuthengisa kanye nolwazi oluthile lwezezimali,” ungitshele nge-imeyili. “Njengenkampani ephethwe ngasese, asiyikhiphi le datha esidlangalaleni.”
kulungile kakhulu. Kodwa ngokusho kwabacwaningi be-BRAIN, i-Trek imemezele obala ukuthengwa kwezindawo ezintsha ezingaba ngu-54 zase-US kuwebhusayithi yabathengisi bamabhayisikili eminyakeni eyishumi edlule. Iphinde yamemezela izikhala kwezinye izindawo ezingu-40, okwenza inani layo libe okungenani izitolo ezingu-94.
Faka lokhu endaweni yomthengisi kaTrek. Ngokusho kwedatha yeGeorge Data Services, ibala izindawo ezingu-203 ezinegama lesitolo elithi Trek. Singalinganisela ukuthi inani eliphelele lezitolo zeTrek eziphethwe yinkampani liphakathi kuka-1 no-200. phakathi.
Okubalulekile akuyona inombolo eqondile, kodwa isiphetho esingenakugwenywa: I-Trek okwamanje iphethe uchungechunge olukhulu kakhulu lwamabhayisikili e-United States, uma kungelona uchungechunge olukhulu kunazo zonke emlandweni wemboni.
Mhlawumbe ngenxa yokuthengwa kwezitolo eziningi muva nje kweTrek (izitolo zeGoodale's (NH) kanye neBicycle Sports Shop (TX) kwakuyizitolo ezikhethekile ngaphambi kokuba zithengwe), uJesse Porter, iNhloko Yezokuthengisa Nokuthuthukiswa Kwebhizinisi le-Specialized USA, ubhalele i-Specialized Distributors1. Izokhishwa kuzwelonke ngomhlaka-15.
Uma ucabanga ngokuthatha imali, ukutshala imali, ukuphuma noma ukudlulisela ubunikazi, sinezinketho ongase ube nentshisekelo kuzo???. Kusukela ekuxhasweni ngezimali kochwepheshe noma ubunikazi obuqondile kuya ekusizeni ukuhlonza abatshalizimali bendawo noma besifunda, sifuna ukuqinisekisa ukuthi umphakathi osebenza kanzima ukuwuthuthukisa uyasimeme. Thola imikhiqizo nezinsizakalo abazilindele ngaphandle kokuphazamiseka.
Ukulandelela nge-imeyili, uPorter uqinisekise ukuthi kakade kunezitolo eziningi ezikhethekile. “Sesibe nabanikazi futhi siqhuba imboni yokuthengisa e-United States iminyaka engaphezu kwe-10,” ungitshele, “kufaka phakathi izitolo eSanta Monica naseCosta Mesa. Ngaphezu kwalokho, sinolwazi eBoulder naseSanta Cruz.
â???? Sifuna ngenkuthalo amathuba emakethe, ingxenye yawo ukuqinisekisa ukuthi abagibeli kanye nemiphakathi yokugibela esibasebenzelayo bathola insizakalo engaphazanyiswa. â?????â???? UJesse Porter, uchwepheshe
Lapho ebuzwa ngezinhlelo zenkampani zokuthola abasabalalisi abengeziwe, uPorter uthe: “Njengamanje sixoxisana nabathengisi abaningi ukuze sixoxe ngezinhlelo zabo zokulandelana. Sisondela kulolu hlelo sinomqondo ovulekile, hhayi sinqume ukuthola inani eliqondiwe lezitolo.” Into ebaluleke kakhulu ukuthi, “Sifuna ngenkuthalo amathuba emakethe, ingxenye yawo ukuqinisekisa ukuthi abagibeli kanye nemiphakathi yamabhayisikili esiwasebenzelayo ithola insizakalo engaphazanyiswa.”
Ngakho-ke, i-Specialized ibonakala ithuthukisa ibhizinisi lokuthenga abathengisi ngokujulile njengoba kudingeka, mhlawumbe ukuze ivikele noma yandise indawo yayo ezimakethe ezibalulekile.
Okulandelayo, ngaxhumana noJohn “JT” Thompson, umphathi jikelele weGiant USA. Lapho ebuzwa ngobunikazi besitolo, waqina.
“Asikho emdlalweni wokuba ngumnikazi wezitolo, yebo!” ungitshele esithangamini se-imeyili. “Sinazo zonke izitolo zenkampani e-United States, ngakho-ke siyazi kahle le nselele. Ngaleso sipiliyoni, safunda usuku nosuku ukuthi) ukusebenza kwezitolo akusikho okukhethekile kithi.
“Sinqume ukuthi indlela yethu engcono kakhulu yokufinyelela abathengi iwukusebenzisa abathengisi abanekhono nabanamandla,” kuqhubeka uThompson. “Njengesu lebhizinisi, sayeka ukuba nezitolo lapho sakha ukusekelwa kokuthengisa. Asikholelwa ukuthi izitolo eziphethwe yinkampani ziyindlela engcono kakhulu yokuzivumelanisa nendawo yokuthengisa yasendaweni e-United States. Uthando nolwazi lwendawo yizinhloso eziyinhloko zendaba yempumelelo yesitolo. Dala okuhlangenwe nakho okuhle ngenkathi wakha ubudlelwano namakhasimende besikhathi eside.”
Ekugcineni, uThompson uthe: “Asincintisani nabathengisi bethu nganoma iyiphi indlela. Bonke bazimele. Lokhu kuyindlela yemvelo yomkhiqizo ophethwe ngabantu abavela endaweni yokuthengisa. Abathengisi yibona abaningi kakhulu kule mboni. Kubantu abasebenza kanzima, uma singenza izimpilo zabo zingabi nzima kakhulu futhi zivuze kakhudlwana, lokho kungaba kuhle kakhulu ngombono wethu.”
Ekugcineni, ngiphakamise udaba lobunikazi bokuthengisa noNick Hage, uMphathi Jikelele weCannondale North America kanye neJapan.
UCannondale wake waba nezitolo ezintathu eziphethwe yinkampani; ezimbili eBoston kanye nesinye eLong Island. “Sasinezo iminyaka embalwa kuphela, futhi sazivala eminyakeni emihlanu noma eyisithupha edlule,” kusho uHage.
I-Cannondale ithole isabelo semakethe eminyakeni emithathu edlule njengoba abasabalalisi abaningi beshiya isu lomkhiqizo owodwa.
“Asinazo izinhlelo zokungena embonini yokuthengisa (futhi),” ungitshele engxoxweni yevidiyo. “Sisazimisele ukusebenza nabathengisi abasezingeni eliphezulu abasekela amaphothifoliyo emikhiqizo eminingi, abahlinzeka ngensizakalo yamakhasimende esezingeni eliphezulu, futhi abasiza ekwakheni ukuhamba ngebhayisikili emphakathini. Lokhu kusalokhu kuyisu lethu lesikhathi eside.
“Abathengisi basitshele kaningi ukuthi abafuni ukuncintisana nabaphakeli, futhi abafuni abaphakeli balawule ibhizinisi labo kakhulu,” kusho uHager. “Njengoba abasabalalisi abaningi beshiya isu lomkhiqizo owodwa, isabelo semakethe sikaCannondale sikhule eminyakeni emithathu edlule, kanti ngonyaka odlule, abathengisi abakwazanga ukufaka wonke amaqanda abo ebhasikidini lomhlinzeki oyedwa. Siyakubona lokhu. “Leli yithuba elikhulu lokuqhubeka nokudlala indima ehamba phambili nabaphakeli abazimele. I-IBD ngeke inyamalale, abathengisi abahle bazoqina kuphela.”
Kusukela ekuweni kokukhula kwamabhayisikili ngo-1977, uchungechunge lokuhlinzeka ngempahla lube sesikhathini esiyinkimbinkimbi kakhulu kunalokho esikubonile. Izinhlobo ezine ezihamba phambili zamabhayisikili zamukela amasu amane ahlukene ekusasa lokuthengisa amabhayisikili.
Ekugcineni, ukuthuthela ezitolo eziphethwe ngabathengisi akukuhle futhi akukubi. Kunjalo, imakethe izonquma ukuthi iyaphumelela yini.
Kodwa lokhu kuyinselelo enkulu. Njengoba ama-oda omkhiqizo okwamanje enwetshiwe kuze kube ngu-2022, abathengisi ngeke bakwazi ukusebenzisa i-checkbook ukuvota ezitolo zenkampani, noma ngabe bafisa. Ngesikhathi esifanayo, abahlinzeki abasendleleni yokuthenga izitolo bangaqhubeka bengajeziswa, kuyilapho labo abamukela isu kuphela bezothola kunzima ukuthola isabelo semakethe, ngoba amadola okuthenga avulekile abathengisi athembise ukubambisana nabahlinzeki babo abakhona. Ngamanye amazwi, ukuthambekela kwezitolo eziphethwe ngabahlinzeki kuzoqhubeka kuphela, futhi akukho ukumelana okuvela kubasabalalisi (uma kukhona) okuzozwakala eminyakeni embalwa ezayo.