Imakethe yamabhayisikili yaseMelika ibuswa yizinhlobo ezine ezinkulu kakhulu, engizibiza ngezine eziphezulu: iTrek, Specialized, Giant kanye neCannondale, ngokulandelana kosayizi.Ngokuhlangene, lezi zinhlobo zemikhiqizo zivela ezitolo zamabhayisikili ezingaphezu kwesigamu e-United States, futhi zingase zibe nesabelo esikhulu kakhulu sokuthengiswa kwamabhayisikili amasha ezweni.
Njengoba ngike ngasho kulesi sikhala ngaphambili, inselelo enkulu yelungu ngalinye le-Quadrumvirate ukuzihlukanisa kwamanye amalungu amathathu.Ezigabeni ezivuthiwe njengamabhayisikili, izinzuzo zobuchwepheshe zihamba kancane kancane, okwenza izitolo ezithengisayo zibe yizona ezihloselwe ukuhlukaniswa.(Bheka umbhalo waphansi: Ingabe isitolo somthengisi siyisitolo “sangempela” samabhayisikili?)
Kodwa uma abathengisi bamabhayisikili abazimele benza noma yimuphi umqondo, bazimele.Emzabalazweni wokulawulwa komkhiqizo esitolo, okuwukuphela kwendlela yokuthi abahlinzeki balawule uhlu lwemikhiqizo yabo, ukubonisa, nokuthengisa ukuqinisa ukulawula kwabo indawo yokuthengisa uqobo.
Ngawo-2000, lokhu kwaholela ekuthuthukisweni kwezitolo zomqondo, indawo yokudayisa enikezelwe ikakhulukazi kumkhiqizo owodwa.Ukuze uthole indawo yaphansi nokulawula izinto ezifana nezibonisi, izimpawu nezakhiwo, abahlinzeki bahlinzeka abathengisi ngosekelo lwezezimali kanye nokufinyelela ezinsizeni zokumaketha zangaphakathi.
Kusukela maphakathi nawo-2000, i-Trek, Specialized, kanye ne-Giant bezibambe iqhaza embonini yokudayisa e-United States nasemhlabeni.Kodwa kusukela cishe ngo-2015, njengoba isizukulwane sabathengisi esavela ngesikhathi sokuqhuma kwamabhayisikili kanye nesikhathi samabhayisikili asezintabeni sisondela eminyakeni yaso yokuthatha umhlalaphansi, i-Trek ibilokhu iphishekela kakhulu ubunikazi.
Kuyathakazelisa ukuthi ilungu ngalinye le-Quadrumvirate lilandela amasu ahlukene kugeyimu yobunikazi bokuthengisa.Ngithinte abaphathi babadlali abane abakhulu ukuze ngiphawule futhi ngihlaziye.
“Ezitolo, sikholwa wukuthi ukuba nekusasa eliqhakazile yibhizinisi elihle kakhulu.Sekuyisikhathi eside sizibophezele ekutshaleni imali empumelelweni yabathengisi bethu, futhi ulwazi lwethu lokuthengisa usisize sandisa futhi sacwengisa le mizamo.”
Lena inkulumo ka-Eric Bjorling, uMqondisi Wezokumaketha Komkhiqizo kanye Nobudlelwane Bomphakathi kwaTrek.Ku-Trek, isitolo samabhayisikili esiphethwe yinkampani siyingxenye kuphela yesu elikhulu elingenamthungo lokuthola impumelelo yokuthengisa.
Ngikhulume no-Roger Ray Bird, owayengumqondisi wesitolo esithengisa izinto ze-Trek kusukela ekupheleni kuka-2004 kuya ku-2015, mayelana nalolu daba.
“Ngeke sakhe wonke amanethiwekhi ezitolo zenkampani njengoba senza manje,” wangitshela.
U-Bird uqhube wathi, “UJohn Burke ubelokhu ethi sifuna abathengisi abazimele esikhundleni sokuthi siphathe izitolo ezimakethe zabo ngoba bangenza kangcono kunathi.(Kodwa kamuva) waphendukela ekubeni ubunikazi obugcwele ngoba wayefuna Isipiliyoni somkhiqizo esingaguquki, ulwazi lwekhasimende, ulwazi lomkhiqizo, kanye nohlu olugcwele lwemikhiqizo etholakala kubathengi ezitolo ezihlukahlukene.”
Isiphetho esingenakugwenywa ukuthi i-Trek okwamanje iphethe uchungechunge lwamabhayisikili olukhulu kunawo wonke e-United States, uma kungelona iketango elikhulu kunawo wonke emlandweni womkhakha.
Uma sikhuluma ngezitolo ezahlukene, zingaki izitolo iTrek njengamanje?Ngibuze lo mbuzo ku-Eric Bjorling.
“Kufana nje nokuthengisa kwethu nolwazi oluthile lwezezimali,” wangitshela nge-imeyili.“Njengenkampani eyimfihlo, asiyikhiphi le datha esidlangalaleni.”
kahle kakhulu.Kodwa ngokusho kwabacwaningi BRAIN, i-Trek imemezele esidlangalaleni ukutholwa kwezindawo ezintsha zase-US ezingaba ngu-54 kuwebhusayithi yomthengisi wamabhayisikili kule minyaka eyishumi edlule.Iphinde yamemezela izikhala zemisebenzi kwezinye izindawo ezingama-40, okulethe isamba sazo ezitolo okungenani ezingama-94.
Engeza lokhu endaweni ye-Trek's own dealer.Ngokwemininingwane ye-George Data Services, ibala izindawo ezingama-203 ezine-Trek egameni lesitolo.Singalinganisela ukuthi ingqikithi yenani lezitolo ze-Trek eziphethwe yinkampani liphakathi kuka-1 no-200.
Okubalulekile akuyona inombolo eqondile, kodwa isiphetho esingenakugwenywa: I-Trek okwamanje iphethe uchungechunge lwamabhayisikili elikhulu kunawo wonke e-United States, uma kungelona iketango elikhulu kunawo wonke emlandweni womkhakha.
Mhlawumbe ngenxa yokuthengwa kwezitolo eziningi kwakamuva kwe-Trek (i-Goodale's (NH) kanye ne-Bicycle Sports Shop (TX) kwakungabathengisi Abakhethekile ngaphambi kokuthi athengwe), u-Jesse Porter, Inhloko Yezokuthengisa Nokuthuthukiswa Kwebhizinisi yase-Specialized USA, ubhalele i-Specialized Distributors1 It. izokhishwa ezweni lonke ngomhlaka-15.
Uma ucabangela ukudiliza, ukutshala imali, ukuphuma noma ukudlulisa ubunikazi, sinezinketho ongase uzithande????Kusukela ekuxhasweni ngezimali okuphrofeshinali noma ubunikazi obuqondile kuya ekusizeni ukuhlonza abatshalizimali bendawo noma besifunda, sifuna ukuqinisekisa ukuthi umphakathi osebenza kanzima ukuwuthuthukisa uyasimama Thola imikhiqizo namasevisi abawalindele ngaphandle kokuphazamiseka.
Ukulandelela nge-imeyili, uPorter ukuqinisekisile ukuthi seziningi izitolo ezikhethekile.Wangitshela ukuthi: “Siphethe futhi sasebenzisa imboni yokudayisa e-United States iminyaka engaphezu kwe-10, okuhlanganisa nezitolo eSanta Monica naseCosta Mesa.Ngaphezu kwalokho, sinolwazi e-Boulder nase-Santa Cruz.isikhungo.”
â????Siwafuna ngenkuthalo amathuba emakethe, okuyingxenye yawo ukuqinisekisa ukuthi abagibeli nemiphakathi yabagibeli esiyisebenzelayo ithola isevisi engaphazamiseki.â??????â????U-Jesse Porter, uchwepheshe
Lapho ebuzwa ngezinhlelo zenkampani zokuthola abanye abasabalalisi, uPorter uthe: “Okwamanje sixoxisana nabathengisi abaningi ukuze sidingide izinhlelo zabo zokulandelana.Sisondela kulolu hlelo ngomqondo ovulekile, hhayi ngokunquma ukuthola inani lezitolo esihlosiwe.”Okubaluleke kakhulu ukuthi, “Sifuna amathuba emakethe ngenkuthalo, ingxenye yawo ukuqinisekisa ukuthi abagibeli nemiphakathi yamabhayisikili esiyisebenzelayo ithola isevisi engaphazamiseki.”
Ngakho-ke, i-Specialized ibonakala ithuthukisa ibhizinisi lokutholwa kwabathengisi ngokujulile njengoba kudingeka, mhlawumbe ukuze kuvikelwe noma kunwebe indawo yalo ezimakethe ezibalulekile.
Okulandelayo, ngithinte u-John “JT” Thompson, umphathi jikelele we-Giant USA.Lapho ebuzwa ngobunikazi besitolo, waqina.
"Asikho kumdlalo wobunikazi bezitolo, isikhathi!"wangitshela ngokushintshana nge-imeyili.“Sinazo zonke izitolo zale nkampani eMelika, ngakho siyazi kahle le nselelo.Ngaleso sipiliyoni, safunda usuku nosuku ukuthi) ukusebenza kwesitolo sokudayisa akuyona into yethu ekhethekile.
"Sinqume ukuthi indlela yethu engcono kakhulu yokufinyelela kubathengi ngokusebenzisa abathengisi abanekhono nabanamandla," kuqhubeka uThompson.“Njengesu lebhizinisi, siyeka ubunikazi besitolo lapho sisungula ukusetshenziswa kosekelo lokuthengisa.Asikholelwa ukuthi izitolo zenkampani ziyindlela engcono kakhulu yokujwayela indawo yokuthengisa yendawo e-United States.Uthando lwendawo nolwazi yizinhloso eziphambili zendaba yempumelelo yesitolo.Dala umuzwa omuhle ngenkathi wakha ubudlelwano bamakhasimende besikhathi eside. "
Ekugcineni, uThompson wathi: “Asiqhudelani nabathengisi bethu nganoma iyiphi indlela.Bonke bazimele.Lokhu ukuziphatha kwemvelo komkhiqizo ophethwe abantu abavela endaweni yokudayisa.abathengisi yibona abaningi kulo mkhakha.Kubantu abasebenza kanzima, uma singenza ukuphila kwabo kungabi yinselele kancane futhi kube nomvuzo kakhudlwana, lokho kungaba kuhle kakhulu ngokombono wethu.”
Ekugcineni, ngaphakamisa udaba lobunikazi bokudayisa no-Nick Hage, iMenenja Jikelele yaseCannondale eNyakatho Melika naseJapan.
ICannondale yake yaba nezitolo ezintathu zenkampani;amabili eBoston nelilodwa eLong Island.“Besinabo iminyaka embalwa kuphela, savala eminyakeni emihlanu noma eyisithupha edlule,” kusho uHage.
I-Cannondale izuze isabelo semakethe eminyakeni emithathu edlule njengoba abasabalalisi abaningi belahla isu lomkhiqizo owodwa.
“Asinazo izinhlelo zokungena embonini yokudayisa (futhi),” ungitshele engxoxweni nevidiyo.“Sizibophezele ekusebenzeni nabathengisi bekhwalithi ephezulu abeseka iphothifoliyo yemikhiqizo eminingi, banikeze isevisi yamakhasimende esezingeni eliphezulu, futhi basize ekwakheni amabhayisikili emphakathini.Leli kuseyisu lethu lesikhathi eside.
“Abadayisi basitshele kaningi ukuthi abafuni ukuncintisana nabaphakeli, futhi abafuni abaphakeli balawule ibhizinisi labo kakhulu,” kusho uHager.“Njengoba abasabalalisi abaningi belahla isu lomkhiqizo owodwa, isabelo semakethe saseCannondale sikhulile eminyakeni emithathu edlule, futhi ngonyaka odlule, abathengisi abakwazanga ukubeka wonke amaqanda abo kubhasikidi owodwa womphakeli.Siyakubona lokhu.“Leli yithuba elikhulu lokuqhubeka nokubamba iqhaza eliphambili ngabasabalalisi abazimele.I-IBD ngeke iphele, abathengisi abahle bazoqina kuphela.”
Kusukela ukuwa kwe-boom yamabhayisikili ngo-1977, uchungechunge lokuhlinzeka lusesikhathini esinzima kakhulu kunalokho esikubonile.Izinhlobo ezine zamabhayisikili ezihamba phambili zamukela amasu amane ahlukene ekusasa lokuthengisa amabhayisikili.
Ekugcineni, ukuthuthela ezitolo eziphethwe abathengisi akukuhle futhi akukubi.Kunjalo, imakethe izonquma ukuthi iyaphumelela yini.
Kodwa lona umkhabi.Njengoba ama-oda omkhiqizo okwamanje anwetshwa afika ku-2022, abathengisi ngeke bakwazi ukusebenzisa ibhuku lokuhlola ukuvota ezitolo zenkampani, ngisho noma befisa.Ngesikhathi esifanayo, abahlinzeki abasendleleni yokuthola izinto zokuthengisa bangaqhubeka bengajeziswa, kuyilapho labo abasebenzisa lelisu kuphela bayokuthola kunzima ukuzuza isabelo semakethe, ngenxa yokuthi amadola okuthenga avulekile abathengisi bathembise ukubambisana nabahlinzeki babo abakhona.Ngamanye amazwi, inkambiso yezitolo eziphethwe ngabahlinzeki izoqhubeka kuphela, futhi akukho ukumelana nabasabalalisi (uma kukhona) okuzozwakala eminyakeni embalwa ezayo.